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Curriculum

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Course Details



The curriculum covers the following topics: international industry and competitive strategy; international finance and financial management; international marketing and logistics.
 
I: Graduation Requirements
  Masters: 34 credits: 16 credits from required courses, 18 credits from elective courses
 
II: Introduction to Course
 
Our mission is to provide society with managers specializing in international enterprise management who have exceptional communication skills, a sound theoretical foundation, as well as a broad, international perspective on current issues and trends. The institute also strives to provide local businesses with knowledge on international issues, in order to aid them to better compete in the international arena. We also encourage students to participate in activities with local and international private enterprises, as well as public, government-owned systems.
 
III: Course Design
 
The science of international business is a combination of theoretical and empirical studies; international and domestic studies; specialist and fundamental knowledge. Providing specialists in the field of international financial strategy who have the ability to set up multinational enterprise systems. Such strategists need to be able to understand and forecast international economic trends, aid domestic industries in the internationalization process. Provide society with managers specializing in international enterprise management who have exceptional communication skills, a sound theoretical foundation, as well as a broad, international perspective on current issues and trends.
Interesting classes, customized to students’ interests and societal demands
Equip students with the ability to detect, analyze and solve problems
Teach students about the use of qualitative and quantitative research techniques
 
IV: Curriculum
  The institute focuses on three main areas of study:
  1. International Industry and Competitive Strategy
    a.
Purpose: Help students to understand and analyze changes in international industries, and provide them with the ability to forecast any future changes.
    b.
Course outline: international industrial theory; strategic alliances; technology and innovation management; theory of international trade; international enterprise management
  2. International Finance and Financial Management
    a.
Purpose: Provide students with relevant theoretical knowledge and the ability to put these theories into practice.
    b.
Course outline: international financial management; international investment; international financial markets; international banking management; special topics in international enterprises
  3. International Marketing and Logistics
    a. Purpose: Provide students with skills related to international marketing and logistics
    b.
Course outline: international marketing management; marketing strategy; e-commerce and Internet marketing; international logistics management; special topics in international marketing strategy

 

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    學校總機:02-86741111 轉 66849  
    E-Mail:ben@mail.ntpu.edu.tw
    電話: 02-26736270 
    傳真:02-26736271 
    地址:(237)台北縣三峽鎮大學路 151 號

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